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報告主題：中美“獨角獸企業”大比拼：創新企業的機遇與挑戰

報告時間：2023年5月24日（周三）晚7：30-9:30

報告地點：學1-401集賢大講壇

報告人：Kit Hickey 麻省理工學院高級講師&駐場企業家

麻省理工學院馬丁創業中心駐場企業家兼麻省理工史隆管理學院高級講師

《快公Ministry of Supply聯合創始人，公司多次登上《紐約時報》司》、《華爾街日報》和《今日秀》 

曾供職于某投資銀行，為早期公司籌集A輪、B輪融資提供建議

 “建立創業型企業:高級工具與技術”課程首席講師，擅長建立企業、推出新的以客戶為導向的創新、人員運營、分銷和融資

Entrepreneur in Residence & Senior Lecturer2017 - Present

? Advise MIT students and faculty entrepreneurs across campus in all areas of entrepreneurship, including: go-to-market strategy, financing, personnel issues and customer acquisition.

? Launched the MIT Future Founders Prize Competition, a cross-campus initiative to increase the number of female faculty who translate their research into real world applications through entrepreneurship. Developed and run the program, recruited faculty entrepreneurs and manage relationship with VC donor.

? Director of MIT Fuse,MIT’s entrepreneurship accelerator for newly launched ventures.

? Lecture across the world on entrepreneurship.

? Teach the highest-rated entrepreneurial class offered at MIT Sloan: Entrepreneurial Founding & Teams(course focused on organizational challenges at growing ventures).

報告內容：

教授首先將會介紹商業模式、客戶獲取渠道、理想客戶畫像等相關的概念。之后教授將進一步引導學生通過各種實際案例分析趨勢、市場規模、了解導致初創企業失敗的常見原因、并學會如何對公司進行估值和了解創投的商業模式。最后講座還將探討中美兩國的初創企業（獨角獸企業)的相同與不同之處。

The professor will first introduce concepts related to business models, customer acquisition channels, and ideal customer profiles. Students will then be guided through a variety of real-world cases to analyze trends, market sizes, understand common reasons why startups fail, learn how to value companies, and understand venture capital business models. The lecture will also explore the similarities and differences between Chinese and American startups (unicorns).

講座提綱：

1.創業步驟：商業模式畫布

–如何“創造”你的商業模式

–如何“設計”你的商業模式

–如何“創新”你的商業模式

–如何“改善”你的商業模式

2.商業模式決策

–商業模式的類型

–商業模式選擇：創建一個新的類別

3.案例分析

–格蘭仕

–小米

–海底撈

–拼多多

Topic 1: First Steps: Business Model Canvas

lHow do you create your Business Model?

lHow do you design your Business Model?

lHow do you innovate your Business Model?

lHow do you improve your Business Model?

Topic 2 :Putting it Together: Business Model Decision

lDifferent Types of Business Models

lBusiness Model Options: Creating a New Category

Topic 3 : Some Examples

-Galanz

-Xiaomi

-Haidilao

-Pinduoduo

歡迎廣大師生參加交流！

集賢學院

2023年5月22日